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Skin-kind. Temperature-matched. Built to last.
Every fabric we use earns its place. Here's how.
Bamboo against the skin
95% bamboo viscose, 5% spandex for stretch. Hypoallergenic, moisture-wicking, OEKO-TEX Class 1 certified — the strictest standard in the world for textiles in direct contact with infant skin.
Why this matters: a newborn's skin is the most sensitive layer of their life. A fabric that wicks moisture, breathes properly, and contains no harmful chemical residue isn't a luxury — it's the baseline.
Matched to your nursery
Layering tested across UK room temperatures from 14°C January nights to 24°C summer evenings. Every combination of bodysuit + outer is rated to Lullaby Trust safe-sleep guidelines.
We don't make a single all-season layer. We make a system — bodysuits, swaddles, and TOG-rated outers that combine to suit the actual room temperature on any given night.
Crafted in Vietnam
Vietnam carries 90 years of textile expertise — a depth of craft and an industrial sophistication the UK does not match for the weaves we want.
Our pieces are hand-finished. Every seam is inspected. Every piece is quality-audited at the workshop before it leaves Vietnam, and again at our London fulfilment partner.
Tested by parents
2,400 families across two years of real mornings. Pre-launch testing programme that ran through every season, every temperature, every washing-machine model we could find.
When parents told us a fastening was too fiddly at 3am, we changed it. When a dyed colour faded too fast, we dropped it. Production-line decisions came from people using the pieces for real, not focus groups.